Successful fashion PR thanks to Press Days
The Brazilian footwear brand Via Uno already had quite a few points of sale in Germany, but the brand was not sufficiently well known.
To place the collection in the media, we used a focused mixture of traditional fashion PR methods, i.e. mailshots, a sampling service, editorial visits and the Press Days. This was done on a low budget, but it produced the desired results within a very short period, reaching over ten million potential customers.
Client: Via Uno