A FOOTWEAR STAR FROM BRAZIL

The Brazilian footwear brand Via Uno already had quite a few points of sale in Germany, but the brand was not sufficiently well known.

To place the collection in the media, we used a focused mixture of traditional fashion PR methods, i.e. mailshots, a sampling service, editorial visits and the Press Days. This was done on a low budget, but it produced the desired results within a very short period, reaching over ten million potential customers.

Client: Via Uno

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