Cooperation with Maserati – without handicap
The Lottusse store in Düsseldorf was in quite a good geographical position, actually. However, the building site on its doorstep rather reduced the number of customers it attracted. Instead of promoting the store itself, we decided to give customers a specific incentive that would also have a positive impact on the brand.
So we used the launch of their new Lottusse golfing shoes and organised a tournament at the Grafenberg Golf Club in Düsseldorf, inviting customers of the Lottusse store. To generate further leads we succeeded in engaging Maserati as a premium partner for the event. The Lottusse Maserati Cup then featured a presentation at Hole 19, with the result that numerous participants soon came to the store over the next few days and were welcomed as new customers.