CHINA MEETS AFRICA – IN GERMANY

Phantasialand in Brühl, near Cologne, is a fantastic place for all generations. However, most visitors primarily think of a day trip to Brühl, yet are unaware that the town has a Chinese-style hotel, the Ling Bao, and another one in an African style, the Matamba Hotel. The aim of the campaign was to present the amusement park as a potential destination for a short break.

To communicate this, we put the emphasis not so much on its well-known rides but on the hotels, and so we set up a media event at the Matamba Restaurant which was then reported throughout the area. To create nationwide coverage, we also collaborated with a range of media companies.

Client: Phantasialand

Top