What kind of PR material works in Prague – or in Amsterdam?
We’ve worked for Takko fashion retailers since 2008. After starting with product PR in Germany, the Düsseldorf office now also handles fashion PR in Austria, Switzerland, the Netherlands, the Czech Republic, Slovakia, Poland and Italy. Our colleagues in Prague, Warsaw and Amsterdam and our cooperation partners in Milan continually keep in touch with fashion editors and put details of collections in the relevant media. The branding remains consistent, yet is also adapted to each local situation, so that the PR material or a given form of an event can be used in each country, ensuring that it achieves the best and most worthwhile results for the editors. Thanks to this strategy, we have succeeded in gradually increasing the PR output in all countries.