PREMIUM POSITION

The Munich-based womenswear label ana alcazar has a truly enchanting style, with a great solution for glamorous red carpet presentations, in particular: the luxurious avant-garde collection Black Label. Promotional campaigns need to be of a high standard, and so for the last few seasons we have therefore regularly featured the brand in the most influential German fashion magazines. Editors and stylists are shown the highlights of the collection in our Munich showroom.

We have specifically targeted bloggers and celebrities such as Nadja Auermann, Eva Padberg, Franziska Knuppe, Nazan Eckes and Frauke Ludowig, fitting them out with ana alcazar, while also placing the collection on TV and on various social media channels. Our promotional strategy has led to a threefold increase of the earned media value in Germany as well as some clear growth in brand visibility, so that we are now also operating for ana alcazar in other countries.

Client: ana alcazar

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