Petfluencers are the new stars on the net. They entertain their followers with original content, they are likeable and spread a good vibe. In our opinion: That deserves a prize.

That is why we decided to initiate the GERMAN PETFLUENCER AWARDS. At the beginning of July 2019, a jury meeting was hosted at the headquarters of JOSERA, the award sponsor. . Here, the jury members consisted of Germany's most famous dog photographer, Christian Vieler, Veronika Rothe from the magazine DER HUND, Stefan Seitz, Head of Global Marketing at JOSERA, and animal expert and presenter of the animal show "hundkatzemaus", Diana Eichhorn. The jury selected the winners in the categories Petfluencer of the Year, Micro-Petfluencer of the Year and Blog of the Year.

Apart from this, the followers could also vote for their favourite.

At the end of September, the day had finally arrived: More than 150 party animals walked the red carpet in Cologne Waldbad and celebrated the GERMAN PETFLUENCER AWARDS ceremony. Mistress and master made sure that millions of followers could participate in the event via Instagram. RTL, WDR and BILD reported when Sandra Kuhn and Diana Eichhorn jointly distinguished the Petfluencers of the Year.

The GERMAN PETFLUENCER AWARDS have already achieved more than 25 million brand contacts for Josera.

The GERMAN PETFLUENCER AWARDS ceremony was hosted at the TONY Beachparty in Cologne.


There can be no award without a jury. The jury met for voting and a secret ballot at Josera’s headquarters.