News
PRESS DAYS FOR OTTO
For OTTO we organised a PR event for fashion journalists and bloggers. On an area in the city centre measuring … Read more »
REAL MOW-HOW
Our GARDENA Influencer campaign helps you save time. We calculated how much time you save using a GARDENA robot mower. … Read more »
Time for Style
Olivia Burton is the British accessories brand founded by best friends and ex-fashion buyers Jemma and Lesa. The pair met … Read more »
THE INFLUENCER MARKETING MANAGER
He must write concepts, be familiar with the social web, build relationships and juggle key figures – the demands on … Read more »
Influencer Marketing: Courage trumps Uniformity
The global influencer market is expected to grow to US$ 10 b by 2020 (w&v). Mediation platforms are springing up … Read more »
Going to the dogs
We have won two pitches. So two new topics in the agency are Wardrobe Detox and Alexa for Dogs. Brand … Read more »
Content Marketing for GARDENA
Got a garden? If so, we have an interesting web series for you. We have designed a content offensive for … Read more »
Bottom up-Styling
Dressed up and in love: Welcome, Melvin & Hamilton. Oh joy – our agency shoe rack is growing again. This … Read more »
Flipboard Backstage Tour
The backstage tour: Our social media-channels at a glance. Just flip through our Flipboard magazine:
Influencer Marketing-Seminar on 11 and 12/6
André has designed a seminar for the Deutsche PR Akademie and explains this in detail in an interview. Founded over … Read more »
The Top 10 at a Glance
Yiiippiie! In the creative ranking of all German PR agencies we made it to No. 12. Every year the PR-Journal … Read more »
Thank you, Berlin!
A lawn mower wins the fight against Hamburg`s Elphie and we win the PR Report Award 2017 for the best … Read more »
Award for the best Influencer Communication 2017
Last friday, Berlin: 300 nominees from all across Europe pitched their projects/campaigns to the Jury of the DIGITAL COMMUNICATION AWARDS … Read more »
Pump up the Gym
The secret why we are so strong? One reason is our new Client JOHN REED. Check it out!
New on Board: Accessorize and MyBagFactory
We flew off to England again. And while we were there we pitched, powered and drummed up business! The result: … Read more »
Bienvenue: Jewellery from Paris
We are delighted to welcome our new customer from France. Les Georgettes is a renowned jewellery label from the fashion … Read more »
Lawn Porn: Influencer Marketing for McCulloch
Deeper, louder, faster – is the brief for cars. At least it is when they leave Jean Pierre Kraemer’s legendary … Read more »
Guido Maria Kretschmer Joins Forces with OTTO
Guido’s womenswear collection is now available exclusively and for the first time from German mail order firm OTTO.de. We now … Read more »
Day and Status – We Share Stories with Friends
After Instagram Stories, Facebook continues its attack on Snapchat, implementing similar formats on WhatsApp and Messenger. What effect will this … Read more »
New on the PR Shelf: Nine West and Minnetonka
We shoe lovers are delighted that two new brands have hired us to handle their fashion PR and influencer relations … Read more »
WALKING DEAD – the Facebook misconception
Instagram and influencers are the buzzwords of the hour. Especially lifestyle brands focus on the combination of pictures and hashtags. … Read more »
Now online: FOOD ROUTE
What’s a good contemporary way to communicate with chefs and buyers at restaurants, canteens and hotels? We have developed a … Read more »
The Value of Active Fans
Having loads of fans on Facebook is great. It makes a statement when a brand or company has a six … Read more »
The ALL-IN-ONE PLAYER
When we presented our content idea to Oliver Wurm, the man behind the special-issue football magazine “72 80 96 16”, … Read more »
SUCCESSFUL PRESS DAYS
For over 8 years now we have gone every season to Hamburg and Munich to present the customer collections at … Read more »
INTERVIEW ON BLOGGER RELATIONS
The trade journal Style in Progress reports on Blogger Relations in 2016 and interviewed André for this purpose. Style in … Read more »
Social Media is Torture
“When you are satisfied with your copy cut it down by a third,” is the second most important copywriter’s rule. … Read more »
Rough Studios brings Interiors and Womenswear to Germany
A blend of clothing and accessories – this is what Rough Studios stands for. Founded by Iris van der Ent … Read more »
Why PR DNA Produces Good Content
Obviously, there are the big campaigns, the Hornbach hammers or the Edeka virals and other grand advertising ideas you would … Read more »
KARKALIS COMMUNICATIONS NEW IN RUMANIA
Welcome Lorelei! Our new staff member Lorelei Bratu in Bucharest represents our customers on the Rumanian market. A PR expert … Read more »
NEW LOOK TRUSTS US
Sweated, Pitched, Won! We are delighted to welcome our new client from London who has entrusted us with Their Fashion … Read more »
THE BLUE MENU
For the start of the new denim line, we have created a content marketing campaign for TAKKO with Germany´s youngest … Read more »
New name – new website – new showroom
Not only do we have a new name and a new website.Since March 2015 we have been receiving editors, stylists … Read more »
We are looking forward to Roland Schuhe
Anyone who knows us knows that we love footwear. So we are particularly pleased that we have Roland Schuhe as … Read more »