News
Joy about winning the Influencer triple
After winning the PR REPORT AWARD and the “GERMAN PR PRIZE”, we have now also been distinguished with the “Deutscher Preis für Onlinekommunikation“ (German Award for online communications).
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Lingerie by Marlies Dekkers
We are the new German press office for the dutch dessous brand.
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Home, Sweet Home
Budget winnings: Thanks to our new customers, EGLO and MEPAL, our agency has become even more attractive.
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5 Days, 5 Topics, 5 Hosts
Our answer to the curfew: DIGITAL PRESS WEEK with well-known brands and Sandra Kuhn, Funda Vanroy, Christian Wackert, Stefanie Brungs, and Jana Ina Zarrella as moderators.
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Berlin Fashion Week: Three PR events in three days
We’ve been permanent guests at the Fashion Week in Berlin for many years. Here, we regularly meet customers, journalists and influencers – often at events that have been organised by us. An overview.
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The boot check
The perfect test driver of the new X5 Plug-in Hybrid has brown hair, 80,000 followers and goes by the name of “Bailey”.
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BODYWEAR PRESS DAY NO. 3
Fashion editors and influencers are guests at our third Bodywear Press Day in Munich
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fina & liv: The special boutique for women
A new concept store has opened in Munich. One that provides power.
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The Gardena Influencer Event
True to the motto of “ALLES IM GRÜNEN” (EVERYTHING IS FINE OUT IN THE GREEN), the first ever GARDENA influencer event was hosted in Berlin.
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TONY – our new Petfluencer unit
Our new Petfluencer unit: TONY mediates four-legged friends from across Europe with a great area of influence.
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Premiere: Bodywear Press Day No 1
We are delighted to announce that our newly established PR format premieres on October 12th 2018 in cooperation with the bodywear specialist magazine LINIE INTERNAL in Munich.
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Content Marketing: The Language of the Middle
If the client says: “we want this to be more journalistic”, the agency’s answer should be: “No, you really don’t.”
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3 Times a Winner
Pitched 3 times – won 3 times: from now on we will be working for Comma Fashion, dagsmejan and NKD.
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Influencer Marketing: Courage trumps Uniformity
To ask a heretical question though: when exactly did we come up with the idea that marketing is at its most successful when everyone is doing the same thing?
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Unbeatable. Stylish.
We are looking forward to two new Social Media budgets from the sectors Martial Arts and Fashion.
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PRESS DAYS FOR OTTO
For OTTO we organised a PR event for fashion journalists and bloggers.
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REAL MOW-HOW
Our GARDENA Influencer campaign helps you save time. We calculated how much time you save using a GARDENA robot mower. And exactly this amount of time was then made available to four influencers. Our campaign motto: “Tu was Du liebst” (Do What You Love).
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Time for Style
Olivia Burton is the British accessories brand founded by best friends and ex-fashion buyers Jemma and Lesa.
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THE INFLUENCER MARKETING MANAGER
While it is repeatedly stressed that influencers need to become more professional, we have asked ourselves: Which skills do clients/agency employees need?
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Going to the dogs
We have won two pitches. So two new topics in the agency are Wardrobe Detox and Alexa for Dogs.
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Content Marketing for GARDENA
Got a garden? If so, we have an interesting web series for you.
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Flipboard Backstage Tour
The backstage tour: Our social media-channels at a glance. Just flip through our Flipboard magazine:
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Influencer Marketing-Seminar on 11 and 12/6
André has designed a seminar for the Deutsche PR Akademie and explains this in detail in an interview.
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The Top 10 at a Glance
Yiiippiie! In the creative ranking of all German PR agencies we made it to No. 12.
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Thank you, Berlin!
A lawn mower wins the fight against Hamburg`s Elphie and we win the PR Report Award 2017 for the best CONSUMER MARKETING.
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Award for the best Influencer Communication 2017
Last friday, Berlin: 300 nominees from all across Europe pitched their projects/campaigns to the Jury of the DIGITAL COMMUNICATION AWARDS 2017.
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Pump up the Gym
The secret why we are so strong? One reason is our new Client JOHN REED. Check it out!
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New on Board: Accessorize and MyBagFactory
We flew off to England again. And while we were there we pitched, powered and drummed up business!
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Bienvenue: Jewellery from Paris
We are delighted to welcome our new customer from France.
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Lawn Porn: Influencer Marketing for McCulloch
Deeper, louder, faster – is the brief for cars. At least it is when they leave Jean Pierre Kraemer’s legendary tuning workshop in Dortmund.
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Guido Maria Kretschmer Joins Forces with OTTO
Guido’s womenswear collection is now available exclusively and for the first time from German mail order firm OTTO.de.
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Day and Status – We Share Stories with Friends
After Instagram Stories, Facebook continues its attack on Snapchat, implementing similar formats on WhatsApp and Messenger.
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New on the PR Shelf: Nine West and Minnetonka
We shoe lovers are delighted that two new brands have hired us to handle their fashion PR and influencer relations in Germany.
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WALKING DEAD – the Facebook misconception
Instagram and influencers are the buzzwords of the hour. Especially lifestyle brands focus on the combination of pictures and hashtags. Although another network declared dead is only about to reach its full potential at present.
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Now online: FOOD ROUTE
What’s a good contemporary way to communicate with chefs and buyers at restaurants, canteens and hotels? We have developed a model for UBENA that shows how the brand can offer the best possible service at a digital level.
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The Value of Active Fans
Having loads of fans on Facebook is great. It makes a statement when a brand or company has a six or, even better, seven-figure number of followers. Experts call this social proof. Proof that everyone can see: we are someone. People follow us. People like us.
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The ALL-IN-ONE PLAYER
When we presented our content idea to Oliver Wurm, the man behind the special-issue football magazine “72 80 96 16”, he found it so crazy he immediately agreed. Our plan: to create an all-rounder out of all German players.
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SUCCESSFUL PRESS DAYS
For over 8 years now we have gone every season to Hamburg and Munich to present the customer collections at our Press Days. This time editors and bloggers were surprised by a very special host.
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INTERVIEW ON BLOGGER RELATIONS
The trade journal Style in Progress reports on Blogger Relations in 2016 and interviewed André for this purpose.
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Social Media is Torture
“When you are satisfied with your copy cut it down by a third,” is the second most important copywriter’s rule. And now the hype of the first social media years has calmed down in companies it is classics like this that digital experts are increasingly falling back on.
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Rough Studios brings Interiors and Womenswear to Germany
A blend of clothing and accessories – this is what Rough Studios stands for.
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Why PR DNA Produces Good Content
Obviously, there are the big campaigns, the Hornbach hammers or the Edeka virals and other grand advertising ideas you would have liked to have. Content that delights!
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KARKALIS COMMUNICATIONS NEW IN RUMANIA
Welcome Lorelei! Our new staff member Lorelei Bratu in Bucharest represents our customers on the Rumanian market.
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NEW LOOK TRUSTS US
We are delighted to welcome our new client from London who has entrusted us with Their Fashion PR and Blogger Relations with immediate effect.
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THE BLUE MENU
For the start of the new denim line, we have created a content marketing campaign for TAKKO with Germany´s youngest star chef, which we also extended to POS and PR.
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New name – new website – new showroom
Not only do we have a new name and a new website.Since March 2015 we have been receiving editors, stylists and bloggers at our new showroom, right in the heart of Munich.
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We are looking forward to Roland Schuhe
Anyone who knows us knows that we love footwear. So we are particularly pleased that we have Roland Schuhe as a new client. They will now come under the responsibility of our Munich office.
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