News

Premiere: Bodywear Press Day No 1

Premiere: Bodywear Press Day No 1

We are delighted to announce that our newly established PR format premieres on October 12th 2018 in cooperation with the bodywear specialist magazine LINIE INTERNAL in Munich.
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Content Marketing: The Language of the Middle

Content Marketing: The Language of the Middle

If the client says: “we want this to be more journalistic”, the agency’s answer should be: “No, you really don’t.”
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3 Times a Winner

3 Times a Winner

Pitched 3 times – won 3 times: from now on we will be working for Comma Fashion, dagsmejan and NKD.
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Influencer Marketing: Courage trumps Uniformity

To ask a heretical question though: when exactly did we come up with the idea that marketing is at its most successful when everyone is doing the same thing?
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Unbeatable. Stylish.

Unbeatable. Stylish.

We are looking forward to two new Social Media budgets from the sectors Martial Arts and Fashion.
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PRESS DAYS FOR OTTO

PRESS DAYS FOR OTTO

For OTTO we organised a PR event for fashion journalists and bloggers.
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REAL MOW-HOW

REAL MOW-HOW

Our GARDENA Influencer campaign helps you save time. We calculated how much time you save using a GARDENA robot mower. And exactly this amount of time was then made available to four influencers. Our campaign motto: “Tu was Du liebst” (Do What You Love).
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Time for Style

Time for Style

Olivia Burton is the British accessories brand founded by best friends and ex-fashion buyers Jemma and Lesa.
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THE INFLUENCER MARKETING MANAGER

THE INFLUENCER MARKETING MANAGER

While it is repeatedly stressed that influencers need to become more professional, we have asked ourselves: Which skills do clients/agency employees need?
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Going to the dogs

Going to the dogs

We have won two pitches. So two new topics in the agency are Wardrobe Detox and Alexa for Dogs.
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Content Marketing for GARDENA

Content Marketing for GARDENA

Got a garden? If so, we have an interesting web series for you.
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Bottom up-Styling

Bottom up-Styling

Dressed up and in love: Welcome, Melvin & Hamilton.
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Flipboard Backstage Tour

Flipboard Backstage Tour

The backstage tour: Our social media-channels at a glance. Just flip through our Flipboard magazine:
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Influencer Marketing-Seminar on 11 and 12/6

Influencer Marketing-Seminar on 11 and 12/6

André has designed a seminar for the Deutsche PR Akademie and explains this in detail in an interview.
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The Top 10 at a Glance

The Top 10 at a Glance

Yiiippiie! In the creative ranking of all German PR agencies we made it to No. 12.
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Thank you, Berlin!

Thank you, Berlin!

A lawn mower wins the fight against Hamburg`s Elphie and we win the PR Report Award 2017 for the best CONSUMER MARKETING.
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Award for the best Influencer Communication 2017

Award for the best Influencer Communication 2017

Last friday, Berlin: 300 nominees from all across Europe pitched their projects/campaigns to the Jury of the DIGITAL COMMUNICATION AWARDS 2017.
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Pump up the Gym

Pump up the Gym

The secret why we are so strong? One reason is our new Client JOHN REED. Check it out!
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New on Board: Accessorize and MyBagFactory

New on Board: Accessorize and MyBagFactory

We flew off to England again. And while we were there we pitched, powered and drummed up business!
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Bienvenue: Jewellery from Paris

Bienvenue: Jewellery from Paris

We are delighted to welcome our new customer from France.
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Lawn Porn: Influencer Marketing for McCulloch

Lawn Porn: Influencer Marketing for McCulloch

Deeper, louder, faster – is the brief for cars. At least it is when they leave Jean Pierre Kraemer’s legendary tuning workshop in Dortmund.
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Guido Maria Kretschmer Joins Forces with OTTO

Guido Maria Kretschmer Joins Forces with OTTO

Guido’s womenswear collection is now available exclusively and for the first time from German mail order firm OTTO.de.
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Day and Status – We Share Stories with Friends

After Instagram Stories, Facebook continues its attack on Snapchat, implementing similar formats on WhatsApp and Messenger.
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New on the PR Shelf: Nine West and Minnetonka

New on the PR Shelf: Nine West and Minnetonka

We shoe lovers are delighted that two new brands have hired us to handle their fashion PR and influencer relations in Germany.
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WALKING DEAD – the Facebook misconception

Instagram and influencers are the buzzwords of the hour. Especially lifestyle brands focus on the combination of pictures and hashtags. Although another network declared dead is only about to reach its full potential at present.
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Now online: FOOD ROUTE

Now online: FOOD ROUTE

What’s a good contemporary way to communicate with chefs and buyers at restaurants, canteens and hotels? We have developed a model for UBENA that shows how the brand can offer the best possible service at a digital level.
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The Value of Active Fans

Having loads of fans on Facebook is great. It makes a statement when a brand or company has a six or, even better, seven-figure number of followers. Experts call this social proof. Proof that everyone can see: we are someone. People follow us. People like us.
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The ALL-IN-ONE PLAYER

The ALL-IN-ONE PLAYER

When we presented our content idea to Oliver Wurm, the man behind the special-issue football magazine “72 80 96 16”, he found it so crazy he immediately agreed. Our plan: to create an all-rounder out of all German players.
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SUCCESSFUL PRESS DAYS

SUCCESSFUL PRESS DAYS

For over 8 years now we have gone every season to Hamburg and Munich to present the customer collections at our Press Days. This time editors and bloggers were surprised by a very special host.
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INTERVIEW ON BLOGGER RELATIONS

The trade journal Style in Progress reports on Blogger Relations in 2016 and interviewed André for this purpose.
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Social Media is Torture

“When you are satisfied with your copy cut it down by a third,” is the second most important copywriter’s rule. And now the hype of the first social media years has calmed down in companies it is classics like this that digital experts are increasingly falling back on.
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Rough Studios brings Interiors and Womenswear to Germany

Rough Studios brings Interiors and Womenswear to Germany

A blend of clothing and accessories – this is what Rough Studios stands for.
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Why PR DNA Produces Good Content

Obviously, there are the big campaigns, the Hornbach hammers or the Edeka virals and other grand advertising ideas you would have liked to have. Content that delights!
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KARKALIS COMMUNICATIONS NEW IN RUMANIA

KARKALIS COMMUNICATIONS NEW IN RUMANIA

Welcome Lorelei! Our new staff member Lorelei Bratu in Bucharest represents our customers on the Rumanian market.
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NEW LOOK TRUSTS US

NEW LOOK TRUSTS US

We are delighted to welcome our new client from London who has entrusted us with Their Fashion PR and Blogger Relations with immediate effect.
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THE BLUE MENU

THE BLUE MENU

For the start of the new denim line, we have created a content marketing campaign for TAKKO with Germany´s youngest star chef, which we also extended to POS and PR.
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New name – new website – new showroom

New name – new website – new showroom

Not only do we have a new name and a new website.Since March 2015 we have been receiving editors, stylists and bloggers at our new showroom, right in the heart of Munich.
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We are looking forward to Roland Schuhe

We are looking forward to Roland Schuhe

Anyone who knows us knows that we love footwear. So we are particularly pleased that we have Roland Schuhe as a new client. They will now come under the responsibility of our Munich office.
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