Lawn Porn: Influencer Marketing for McCulloch

Deeper, louder, faster – is the brief for cars. At least it is when they leave Jean Pierre Kraemer’s legendary tuning workshop in Dortmund.

But now we have been able to convince the star tuner to extend his portfolio and feature a new model from our customer McCulloch. Lawn porn included. The video has been viewable from 1 April on the YouTube channel “JP Performance”. Already after a few days it had totted up over 650,000 clicks and almost 30,000 likes. This makes the lawnmower tuning more successful than many of the car videos on the channel.

Tesla P100D, Golf 7 GTI, BMW M6 GT3 or Mercedes C63 AMG – Jean Pierre Kraemer (36) tunes them all, the cars of the superlatives. And in future it will even be tuning lawn tractors. Punctually in time for the start of the gardening season Germany’s most famous car tuner has been surprising people on his YouTube channel “JP Performance” with his latest tuning project: McCulloch’s premium garden tractor M200-107TC.

Inspired by the so-called “car porn” trend, where cars are staged in a particularly aesthetic way on social media channels, the horse power professional says in his latest video: “We are now doing something never seen before in the history of German YouTube: the first lawnmower porn.” What mower tuning will actually look like is revealed by JP Kramer to his over 800,000 YouTube subscribers.

Updated (12.04.2017): McCulloch got a new look