New on the PR Shelf: Nine West and Minnetonka

We shoe lovers are delighted that two new brands have hired us to handle their fashion PR and influencer relations in Germany.

Founded in 1978, the New York-based shoe and bag label, Nine West, is being introduced to the German market for the first time. With more than 75 locations worldwide, and 5 different collections per year, the trend label is now presenting its shoe highlights for the upcoming season in Germany. We are fascinated by the broad scope of designs and widely varying materials. Here is an initial sampling:

 

Minnetonka is already well-known among fashionistas in this part of the world, owing primarily to their popular fringe boots.

Founded in Minneapolis, USA in 1946, and currently in their third generation of family management, Minnetonka can look back on an impressive success story. Thanks to their timeless beauty, their premium moccasins, booties and boots, made of the finest suede, soft cowhide, buckskin and elk leather, have become consistent long-sellers in the footwear market. And the label has more to offer than merely boots and moccasins: