News

Thank you, Berlin!

Thank you, Berlin!

A lawn mower wins the fight against Hamburg`s Elphie and we win the PR Report Award 2017 for the best CONSUMER MARKETING.

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Pump up the Gym

Pump up the Gym

The secret why we are so strong? One reason is our new Client JOHN REED. Check it out!

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Kitchen Post

WALKING DEAD – the Facebook misconception

Instagram and influencers are the buzzwords of the hour. Especially lifestyle brands focus on the combination of pictures and hashtags. Although another network declared dead is only about to reach its full potential at present.

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Now online: FOOD ROUTE

Now online: FOOD ROUTE

What’s a good contemporary way to communicate with chefs and buyers at restaurants, canteens and hotels? We have developed a model for UBENA that shows how the brand can offer the best possible service at a digital level.

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Kitchen Post

The Value of Active Fans

Having loads of fans on Facebook is great. It makes a statement when a brand or company has a six or, even better, seven-figure number of followers. Experts call this social proof. Proof that everyone can see: we are someone. People follow us. People like us.

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The ALL-IN-ONE PLAYER

The ALL-IN-ONE PLAYER

When we presented our content idea to Oliver Wurm, the man behind the special-issue football magazine “72 80 96 16”, he found it so crazy he immediately agreed. Our plan: to create an all-rounder out of all German players.

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SUCCESSFUL PRESS DAYS

SUCCESSFUL PRESS DAYS

For over 8 years now we have gone every season to Hamburg and Munich to present the customer collections at our Press Days. This time editors and bloggers were surprised by a very special host.

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Kitchen Post

Social Media is Torture

“When you are satisfied with your copy cut it down by a third,” is the second most important copywriter’s rule. And now the hype of the first social media years has calmed down in companies it is classics like this that digital experts are increasingly falling back on.

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Kitchen Post

Why PR DNA Produces Good Content

Obviously, there are the big campaigns, the Hornbach hammers or the Edeka virals and other grand advertising ideas you would have liked to have. Content that delights!

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THE BLUE MENU

THE BLUE MENU

For the start of the new denim line, we have created a content marketing campaign for TAKKO with Germany´s youngest star chef, which we also extended to POS and PR.

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