5 Days, 5 Topics, 5 Hosts
Our answer to the curfew: DIGITAL PRESS WEEK with well-known brands and Sandra Kuhn, Funda Vanroy, Christian Wackert, Stefanie Brungs, and Jana Ina Zarrella as moderators.
Already for more than 10 years, and every season anew, we have been organising our PRESS DAYS in Germany's media metropolises of Hamburg and Munich. Here, we welcome our editors and stylists as well as - in recent years - constantly increasing numbers of influencers. During these days, we present them with trends and the latest collections from the fashion and lifestyle industry.
In the wake of the threat posed by the corona virus, it was already crystal clear by April: PRESS DAYS cannot take place in May 2020, or at least not in the usual form. However, simply cancelling the event is also out of the question. What we need is a digital version. It goes without saying though, that the concept would vary from a classic product presentation. We have to distinguish ourselves and stand apart from the normal, day-to-day video conferences - or else nobody would be interested in dialling in.
The idea: One whole week, brimming with information for the intermediary target group, separated by topic and presented by TV presenters.
15 minutes of fame
Our DIGITAL PRESS WEEK took place from the 4th to the 8th of May: an interview format in which each brand is given 15 minutes to present its highlight for the interview slot - precisely in sync with the various media departments. At the same time, participating journalists receive PR microsites on the products, with texts, images and videos.
From the 4th to the 8th of May, Ravensburger, Hansgrohe, AXOR, Artdeco Cosmetics, La Shoe, Impressionen, Wayfair, FitX, Didriksons and a few more presented themselves.
The goodie bag and the catering provided the typical press day feeling - both of which were delivered to the front door of the more than 50 participating journalists every day.
We are delighted about the great response from the brands and the wonderful feedback from the participants.