THE BLUE MENU
For the start of the new denim line, we have created a content marketing campaign for TAKKO with Germany´s youngest star chef, which we also extended to POS and PR.
Philipp Stein is an artist in the kitchen. At 24 he is Germany’s youngest star-rated chef and he developed a blue menu especially for Takko. In a three-part cooking show featuring host Annica Hansen he demonstrated to customers how to prepare crostinis with grape chutney. Following as a second course was trout with blue potato scales and for dessert blueberry cheese cake with granité.
In addition to cooking videos there were recipe booklets for customers to take away with them. To publicise the denim recipes a press event followed for fashion and food editors plus a cooking workshop for bloggers with Philipp Stein where fashion and food bloggers competed against each other.