The Gardena Influencer Event
When 18 garden influencers are invited to an event, it can only be hosted out in the green.
For this reason, we are - quite literally - hosting the first GARDENA Influencer event in the countryside: the dreamlike backdrop of a lake lodge, set right in the heart of the idyllic Brandenburg area, serves as a location for a programme that is sure to have hobby gardeners’ hearts beating faster.
The day begins around at 1 p.m., welcoming the influencers to an exclusive presentation of the GARDENA equipment innovations 2020. The show truck, with almost 70 square metres of floor space, has one or two surprises in store that immediately inspire the influencers to use GARDENA equipment in the next programme item.
Living, green murals are created during the workshop with the garden professional, Peter Rasch, (known from our video series "ALLES IM GRÜNEN "). Using a wall shelf, wire and many succulents, the influencers create a picture that conveys the motto “Alles im Grünen” into their living rooms and provides beautiful memories of the day together.
After so much work, the attendants’ physical well-being is also on the agenda: star chef, Johann Lafer, explains what healthy cuisine is all about, and what value herbs have in his culinary creations. He creates a fresh four-course menu with the influencers, which can then all be enjoyed together at the long, lovingly-decorated table with a boho chic look.
The influencer event, which focussed on relationship management, lasted well into the evening and ended with more than 100 Instagram stories, a reach of almost 200,000 garden fans and 18 enthusiastic influencers raving about a “magical Sunday” and the “best event they've ever attended”.