Agency

 

Founded in 2005 as a specialist PR agency for strategic lifestyle communication and fashion PR, we now have a staff of 20 in Düsseldorf and Munich involved in the creation of individual communication solutions for brand manufacturers.

Our love for life & style still continues today. And we have consciously opened our showroom in Munich in the immediate vicinity of leading fashion editors. In addition to earned media, however, we have for several years also been creating owned, paid and shared content for our clients. This enables us not only to reach the desired target groups, but also to generate relevance - the most important factor in terms of positioning messages.

Ensuring that this functions requires two things in addition to craftsmanship: an integral view of the brand world and profound knowledge of the respective target group. For this reason, our concept planning combines strategic planning tools and data with our lifestyle expertise in trends. On this basis, we develop ideas and measures that simultaneously fit both the brand and its clients.

 
Zitat
Zitat

Services

We do not think in terms of disciplines but in terms of our customers’ needs.

Whether a concept demands a press event, a blogging cooperation or a video production, it can only be of interest when you have found the essential key – the idea.

And as we know, ideas can be good and bad. The bad ones you recognise quickly, although good ones also have to be tested for their target quality. And this can only be done by someone with profound knowledge of the market and with consumer insights.

This is the reason why we specialised. We work for national and international brands wanting to position themselves strategically in the leisure, fashion or lifestyle segment. Because this is where we feel at home.

  • Strategy

    Strategy

    Brand – competition – target group:

    We differentiate your offer and phrase messages that are relevant. In doing so, we combine our lifestyle expertise with the latest findings in market and trend research.

    When did you last interview your target group?

  • Content Marketing

    Content Marketing

    We create content that suits your brand, helps to realise your marketing objectives and is also popular among your target group. We deliver the idea, tell the story, create the content and sow the seed.

    Whether it’s online, printed or mobile media, we’d be pleased to show you the available options.

  • Fashion PR

    Fashion PR

    We have had experience with over a hundred fashion PR projects, and we have the relevant contacts among fashion editors, stylists, bloggers and celebrities. We combine creative activities with our own software solutions which we have developed specially for fashion houses.

    Please feel invited to get in touch with us and experience our showroom in Munich.

  • Social Media

    Social Media

    Consumers trust their friends and love dialogues and interaction. This is why the success of a social media strategy is determined not only by the tool but also by the story telling. Content is only shared if it is seen as credible and relevant by the target group.

    So what kind of content works well on the social web? Have a word with us.

  • Campaigning

    Campaigning

    We offer more than advertising. Presented on a variety of channels, our lifestyle campaigns tell stories which are well liked by the media and consumers. After all, people will only pass on something they like – and this creates the desired leverage through earned and shared content.

    Do you reckon your product doesn’t have an exciting story? Want to bet?

Strategy

Brand – competition – target group:

We differentiate your offer and phrase messages that are relevant. In doing so, we combine our lifestyle expertise with the latest findings in market and trend research.

Wann haben Sie zuletzt Ihre Zielgruppe interviewt?

Content Marketing

We create content that suits your brand, helps to realise your marketing objectives and is also popular among your target group. We deliver the idea, tell the story, create the content and sow the seed.

Whether it’s online, printed or mobile media, we’d be pleased to show you the available options.

Fashion PR

We have had experience with over a hundred fashion PR projects, and we have the relevant contacts among fashion editors, stylists, bloggers and celebrities. We combine creative activities with our own software solutions which we have developed specially for fashion houses.

Please feel invited to get in touch with us and experience our showroom in Munich.

Social Media

Consumers trust their friends and love dialogues and interaction. This is why the success of a social media strategy is determined not only by the tool but also by the story telling. Content is only shared if it is seen as credible and relevant by the target group.

So what kind of content works well on the social web? Have a word with us.

Campaigning

We offer more than advertising. Presented on a variety of channels, our lifestyle campaigns tell stories which are well liked by the media and consumers. After all, people will only pass on something they like – and this creates the desired leverage through earned and shared content.

Do you reckon your product doesn’t have an exciting story? Want to bet?

  • Cases
  • Cases
  • Cases
  • Cases
  • Cases
  • Cases
  • Cases

Life

  • Cases
  • Cases
  • Cases
  • Cases
  • Cases
  • Cases
  • Cases
  • Cases
  • Cases
  • Cases
  • Cases
  • Cases

Style

 

Testimonials

 
 

News

 

PR FOR JEWELLERY LABEL FILINI

Jewellery makes every outfit shine – for this reason we are happy to support the Swiss label FiliNi with Product PR in Germany from now on.

Flipboard

The backstage tour:
Our social media-channels at a glance. Just flip through our Flipboard magazine.

THE BLUE MENU

For the start of the new denim line, we have created a content marketing campaign for TAKKO with Germany´s youngest star chef, which we also extended to POS and PR.

 
 
 
 

Contact

 

How do you combine fashion PR and content marketing? What’s the best social media strategy for our target group? How many media touchpoints will you generate for us? Why not give us a ring or send us an email and then make an appointment, so that you can meet us in person? We look forward to hearing from you, and we’re happy to answer your questions.

 

 

KARKALIS COMMUNICATIONS GMBH
Managing Director André Karkalis
Entry in Commercial Register: HRB 58736
Düsseldorf Local Court
VAT ID no. DE239379762

Responsible for journalistic and editorial content under the German Interstate Broadcasting Treaty (RstV), section 55 II: André Karkalis.

Office Düsseldorf

Office & Showroom Munich