Founded 2005 in Germany as a specialist PR agency for strategic lifestyle communication and fashion PR, we now have a staff of 20 in Düsseldorf and Munich involved in the creation of individual communication solutions for brand manufacturers.
Our love for life & style still continues today. And we have consciously opened our showroom in Munich in the immediate vicinity of leading fashion editors. In addition to earned media, however, we have for several years also been creating owned, paid and shared content for our clients. This enables us not only to reach the desired target groups, but also to generate relevance – the most important factor in terms of positioning messages.
Ensuring that this functions requires two things in addition to craftsmanship: an integral view of the brand world and profound knowledge of the respective target group. For this reason, our concept planning combines strategic planning tools and data with our lifestyle expertise in trends. On this basis, we develop ideas and measures that simultaneously fit both the brand and its clients.
We do not think in terms of disciplines but in terms of our customers’ needs.
Whether a concept demands a press event, a cooperation with an influencer or a video production, it can only be of interest when you have found the essential key – the idea.
And as we know, ideas can be good and bad. The bad ones you recognise quickly, although good ones also have to be tested for their target quality. And this can only be done by someone with profound knowledge of the market and with consumer insights.
This is the reason why we specialised. We work for national and international brands wanting to position themselves strategically in the leisure, fashion or lifestyle segment. Because this is where we feel at home.
We’ve been permanent guests at the Fashion Week in Berlin for many years. Here, we regularly meet customers, journalists and influencers – often at events that have been organised by us. An overview.
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How do you combine fashion PR and content marketing? What’s the best social media strategy for our target group? How many media touchpoints will you generate for us? Why not give us a ring or send us an email and then make an appointment, so that you can meet us in person? We look forward to hearing from you, and we’re happy to answer your questions.
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KARKALIS COMMUNICATIONS GMBH
Managing Director André Karkalis – Entry in Commercial Register: HRB 58736 – Düsseldorf Local Court – VAT ID no. DE239379762. Responsible for journalistic and editorial content under the German Interstate Broadcasting Treaty (RstV), section 55 II: André Karkalis.