Going to the dogs

31. March 2018

We have won two pitches. So two new topics in the agency are Wardrobe Detox and Alexa for Dogs.

Brand PR and Influencer Marketing for Remix
Giving your wardrobe a “detox” not only makes room, it’s also good for the soul. But what should you do with last season’s styles? Wouldn’t it be great if you could make money from these without any effort? This is exactly the service offered by our new customer.

Remix is one of the largest online second-hand shops in Europe and is represented in seven countries. Every day the platform publishes over 11,000 second-hand products in six categories. The goal for 2018: a successful launch in Germany and Austria. Our tasks: Brand PR and Influencer Marketing in both countries.

Targeting Dog Owners
Furthermore, we were able to win the pitch for the dog camera Furbo. What’s that for? See for yourself: Furbo is a gadget for dog owners. In 2017 US company Tomofun launched this interactive dog camera in Germany. The target group: concerned dog owners. With Furbo working people can keep an eye on their four-legged friends. The owners can talk to their dogs via microphone and reward them at the touch of a button.
For good neighbours: the owner receives a push notification on their smartphone as soon as their dog starts barking at home. Using the talk mode they can calm the dog down and provide them with a treat. “Technology solutions are a rapidly growing business sector. We are looking forward to working soon with suitable influencers and presenting Furbo handling in an ideal setting,” explains Victor Chang, Chief Executive Officer at Tomofun.


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